INI Farms

The Sustainable Social Capital Initiative commits to Environmental, Social, and Governance (ESG) goals. It champions gender neutrality in agriculture, ensuring equal pay for 80% of female Fresh Cuts workers and promoting girls' education through financial incentives. The initiative uplifts livelihoods by eradicating child labour, offering rural jobs with wages exceeding 120%. Farmers receive incentives for quality, and inclusive financial transactions are adopted. Environmental protection is maintained with minimal supply chain wastage, 70% water savings via 100% drip irrigation, and adherence to Global Good Agriculture Practices (GAP) for safe fruits.

INI Farms, renowned for its quality-driven global brand and extensive export presence, prioritizes agricultural waste reduction. Challenges include transport logistics, limited storage, intermediaries, and buyer traceability issues. AgroStar, on the input side, boasts an extensive farmer database, aiding farmer identification and crop traceability. The synergy of AgroStar's tech prowess and INI Farms' sourcing strength forms a robust partnership. With a commitment to global quality standards, they unite to empower farmers and customers, collectively advancing the mission of Supporting Farmers' Success.

INI Farms utilises digital farmer aggregation, employing tech solutions to enhance crop quality and productivity through large-scale aggregation. Moreover, it focuses on frontline team performance, implementing beat planning for supervisors and real-time performance monitoring. Quality standardization is a priority, involving the tracking and monitoring of pre-harvest SoP implementation, ensuring farm-level traceability. INI Farms also fosters a farming community through an app, offering education and issue resolution for all growers affiliated with it. Lastly, it maintains transaction control with a real-time pricing system, ensuring fairness among a large number of farmers, coupled with analytics-based supply prediction.

INI Farms employs supply chain automation to boost post-harvest efficiency while minimizing wastage. Wastage reduction is a priority, with transaction-level monitoring to ensure it stays below 2%. Real-time vehicle tracking, aided by GPS technology, monitors vehicle movement and in-transit temperature at all locations. Quality management is paramount, with rapid problem identification within 2 hours and corrective action taken along with customer response within 24-48 hours. Lastly, process automation plays a crucial role, utilizing smart tools for automated sorting, grading, and packaging to ensure consistent, high-quality fruit delivery.

InI, leveraging its tech-driven proprietary system known as 'FruitRoute,' ensures total traceability and transparency for customers. This innovative approach offers comprehensive insight into every stage of a fruit's voyage, from the farm to the retail shelf. This transparency is achieved through the dynamic QR code attached to each piece of fruit. This code allows consumers to access real-time information, fostering trust and confidence as they can trace the fruit's entire journey, from its origins to their hands.