The/Nudge Institute
The/Nudge is an action institute working towards a poverty-free India, within our lifetime. We partner with governments, markets and civil society to build resilient livelihoods for all.
- Bronze Certified 2023
- FCRA
- 80G
- 12A
- CSR-1
About
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Headquarters
Bangalore, Karnataka
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Since
2015
Headquartered in Bangalore, The/Nudge is a 350-people strong, Great Place to Work certified, Section 8 non-profit institute focused on building resili Read moreent livelihoods for the poor. The institute has three centres and has directly and indirectly served over 16 million people through its three centres: Centre for Skill Development and Entrepreneurship Centre for Rural Development Centre for Social Innovation Started in 2015 with support from Nandan Nilekani and Tata Trusts, The/Nudge is currently supported by 25+ corporates and 15 foundations
Issue
skill development ultra poverty gender inclusion financial inclusion social inclusion small holder farmers (income increase and market access) social entrepreneurship
Action
1) 2-month online skilling program for underprivileged youth 2) 3-year rural livelihoods program for the ultra poor (agri, livestock and small business) 3) promotion of social entrepreneurship through The/Nudge incubator and The/Nudge accelerator, an SPV with the Atal Innovation Mission of NITI Aayog 4) 18-month program for CXO-level executives with visionary state bureaucrats (currently active in Karnataka and Punjab) 5) 18-month grand challenge identify, promote and spotlight livelihood innovations in India 6) convening platform (Charcha) for the livelihoods ecosystem in India
Demographies Served
Cause Area
Impact
skill development : 7200 underprivileged youth (49% women) trained through a 3-month residential program with 100% placements of opt-ins at an average salary of INR 14,500 : 12,500 underprivileged youth (47% women) trained through a 2-month online program with 85% in education, employment or training after training rural development : 90% reduction in distress migration : 82% households increased their asset value by 66% during the project period : 91% households increased their income by a minimum of INR 5000 sustainably ecosystem : 105 nonprofits supported by The/Nudge, 38 cr in 5 years : less than 5% mortality rate : grant multiplier of 7.5x within 12 months of exit from The/Nudge : winners of MIT Solve, Goldman Sachs award, Forbes 30 under 30 awards
Programs
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Social entrepreneurship through The/Nudge Incubator and Accelerator
12-month incubation for early stage nonprofits (0-3 yrs) with grant capital of 15 lakhs and mentorship
24-month acceleration for growth stage nonprofits (3-6 yrs) with grant capital of 50 lakhs - 1.5 crores and mentorshipThe/Nudge Incubator is a Special Purpose Vehicle with the Atal Innovation Mission of NITI Aayog
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The/Prize
Series of 12-18 month inducement challenge for innovative for-profit and nonprofit organizations to solve livelihood problems at scale in partnership with the Office of the Principal Scentific Adviser of India. Examples include the Cisco Agri Challenge, Ashirvad Water challenge and DCM Smart Farmer Challenge to identify, promote and spotlight transformative solutions
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Asha Kiran
Statepromotion of goatery and backyard poultry with 80,000 women in 8 districts of Uttar Pradesh in partnership with the Uttar Pradesh State Rural Livelihood Mission
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Future Perfect
Stateonline skilling of underprivileged youth (18-29 yrs), 12th pass from families with a monthly income of less than 30,000 in English language and 21st century skills to increase their employability in the service sector
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Indian Administrative Fellowship
IAF is an 18-month-long fellowship that provides a platform for CXO-level professionals from the private to work with state bureaucrats in a public-private partnership model on livelihood problems to effect systemic change
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Saamuhika Shakti
Saamuhika Shakti is a collective impact initiative in to improve the quality of life of 25,000 informal waste pickers and their families in Bengaluru. With 8 implementing partners and funded by H&M Foundation, The/Nudge is the anchor partner in this multi-year program
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The/Nudge Forum
The/Nudge Forum is a convening platform to accelerate India’s development journey by bringing all livelihood stakeholders together for collective thought and action, towards large-scale social change. Our flagship program under The/Nudge Forum is Charcha - annual conveniing of nonprofits, philanthropy, media, researchers, academia, impact partners, corporates and government.
Charcha has so far witnessed more than 1000 speakers, 15+ track partners and is attended by 1000+ people every year.
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End Ultra Poverty
direct implementation of the evidence based graduation model with women from ultra poor households across 3 states in India
The/Nudge modelled its ultra-poor program on the evidence based Graduation Approach (pioneered by BRAC) to enable sustainable livelihood creation over 3 years for families living in extreme poverty. We selected Jharkhand as the first state in the year 2019 and are currently working with 3500 women-led households
Our major activities include the creation of a productive asset, consumption grants for improved food security, and at least 2 diversified sustainable and profitable livelihoods with dedicated coaching and participation in Self-Help Groups/relevant social security schemes.
Other than the Jharkhand Government, The/Nudge is currently working as the technical partner to the Governments of Rajasthan, Assam, Tripura, West Bengal and Meghalaya to implement the ultra-poor graduation program at scale.
Impact Metrics
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# Women Engaged in Goatery & Poultry in Uttar Pradesh
Program Name
Asha Kiran
Year-wise Metrics- 2021-22 4024
- 2022-23 11143
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# Ultra Poor Households With Access to Two Sustainable Livelihoods
Program Name
End Ultra Poverty
Year-wise Metrics- 2021-22 0
- 2022-23 500
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Percentage of Graduates Who Are in Employment, Education or Training 6 Months After the Program
Program Name
Future Perfect
Year-wise Metrics- 2022-23 85
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# Nonprofits Supported Under The/Nudge Incubator and Accelerator
Program Name
Social Entrepreneurship
Year-wise Metrics- 2022-23 18
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Funds Unlocked From the State Budget Towards the Fellow's Project During the Fellowship
Program Name
Indian Administrative Fellowship
Year-wise Metrics- 2022-23 2000000000
Leadership Team
Demographics & Structure
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No. of Employees
100+
M&E
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Internal, External Assessors
No
Policies
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Ethics and Transparency Policies
No
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Formal CEO Oversight & Compensation Policy
No
Political & Religious Declarations
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On Affiliation if any
No
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On Deployment Bias if any
No
Registration Details
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PAN Card
AAFCN0399D
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Registration ID
U74999HR2015NPL056756
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VO ID / Darpan ID
HR/2017/0158981
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12A
AAFCN0399DE20214
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80G
AAFCN0399DF20214
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FCRA
172350015
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CSR Registration Number
CSR00000180
Location
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Headquarters
Ground Floor, #15-19, Near APJ Abdul Kalam Enclave, Aswath Nagar Service Road, ORR, Dodda Nekkundi Extension, Marathahalli, Bangalore, 560037
Directions
Other Details
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Parent Organisation
Nudge LifeSkills Foundation
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Sister Organisation
The Nudge Foundation is a 501 (c) (3) entity registered in the United States
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Type & Sub Type
Non-profit
Section 8 (formerly Section 25)
Website
Financial Details
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2017-18
IncomeRs.35,877,760ExpensesRs.53,302,346Admin ExpensesRs.28,095,940Program ExpensesRs.25,206,406Tip: Click on any value above to exclude it. -
2018-19
IncomeRs.92,605,040ExpensesRs.16,338,605Admin ExpensesRs.8,893,251Program ExpensesRs.7,445,354Tip: Click on any value above to exclude it. -
2019-20
IncomeRs.50,463,722ExpensesRs.103,993,782Admin ExpensesRs.15,203,992Program ExpensesRs.88,789,790Tip: Click on any value above to exclude it. -
2020-21
IncomeRs.196,591,189ExpensesRs.184,871,446Admin ExpensesRs.24,485,626Program ExpensesRs.160,385,820Tip: Click on any value above to exclude it. -
2021-22
IncomeRs.435,848,939ExpensesRs.421,533,590Admin ExpensesRs.53,685,463Program ExpensesRs.367,848,127Tip: Click on any value above to exclude it.