Transparent Gullak

Empowers Indian artisans in tribal and rural communities by providing financial support, quality guidance, and market access to sustain their traditional crafts

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About

  • Headquarters

    Pune, Maharashtra

  • Since

    2021

Transparent Gullak operates as a tech platform that fosters an ecosystem for Indian ethnic handicraft businesses in tribal and rural communities. It p Read morerovides support capital, including equity and debt-free finance through donations, while expert volunteers guide artisans in maintaining product quality and timely delivery. Furthermore, Transparent Gullak facilitates market linkage, connecting high-quality Indian ethnic products with global markets, thus aiming to generate and enhance sustainable livelihoods for these communities. The organisation's journey began in 2021 when a Mother-Daughter duo discovered the unique skills and craftsmanship of tribal and rural communities across India. Recognizing the potential of these communities to offer diversity to the world, they understood the need for support capital and market linkage to achieve self-sustainability. Inspired by stories like Poonam's resilience in Punjab, Sharada's determination in Maharashtra, and Sunita's entrepreneurship in Uttar Pradesh, Transparent Gullak is driven by the belief that empowering individuals with the will to create positive change can lead to a brighter future. Together, they strive to introduce rich Indian traditions to the world, fostering a community-driven approach towards sustainable livelihoods.

Demographies Served

Impact

Transparent Gullak has facilitated the sale of over 2,000 handicrafts, empowering 1,000 artisans across 11 diverse art forms, representing 9 Indian states and union territories.

Programs

  • Artisan Support Programme

    District

    Transparent Gullak operates by first establishing a Creator Network to identify artisans or organisations crafting traditional handicrafts in India's tribal, rural, and humble communities. It provides artisans with access to capital support for their artwork if required. Additionally, it receives expert community assistance for product standardization, legal matters, quality control, and packaging. Through these efforts, Transparent Gullak aims to connect high-quality Indian ethnic products with global markets, fostering self-sustainability among artisans.

  • Contributor Facilitation Programme

    District

    Transparent Gullak facilitates contributions in various ways. Contributors can share kindness by donating to causes close to their hearts and tracking how their donations are impacting lives. Through building impact bonds, a lasting relationship begins. They can also contribute their time by providing community-driven execution support and lead change by volunteering, providing skill training, or becoming brand ambassadors for supported campaigns. Moreover, Transparent Gullak encourages empowerment through conscious buying choices from the Gullakaari Marketplace, supporting campaigners to become self-sustainable.

Leadership Team

  • Sushmita Kaneri

    Founder & Chief Executive Officer

  • Panneerselvam Madanagopal

    Director - Branding & Strategy

  • Rajendra Kaneri

    Director & Chief Operating Officer

  • Suhas V S S

    Chief Creative Officer

  • Krithika Ram

    Advisor - Operations

Demographics & Structure

  • No. of Employees

    21-50

M&E

  • Internal, External Assessors

    No

Policies

  • Ethics and Transparency Policies

    No

  • Formal CEO Oversight & Compensation Policy

    No

Political & Religious Declarations

  • On Affiliation if any

    No

  • On Deployment Bias if any

    No

Registration Details

  • FCRA

    Not Available

  • CSR Registration Number

    Not Available

Location

  • Headquarters

    PCSIC, Auto Cluster Development and Research Institute, MIDC, Chinchwad, Pune, 411019

    Directions

Other Details

  • Parent Organisation

    Techpose

  • Type & Sub Type

    Non-profit