Anahad

Anahad, an NGO, operates a programme known as 'Backpack Studio' with the aim of uplifting underprivileged tribal folk musical communities and bringing Read more them into the mainstream. Through this initiative, it provides access to production technologies using a portable battery-operated setup. With it, it creates music videos and webpages for artists, giving them an online presence. The programme focuses on several key activities. First, it converts the artist's intellectual property into tangible forms, allowing them to reach a broader audience and earn mechanical royalties. It also creates independent platforms for artists to directly engage with their customers. Furthermore, it safeguards the artist's intellectual property to prevent unauthorized use. Additionally, the programme promotes cultural research of these art forms and stores them in a resource library. By collaborating and producing these cultural folk creations in a format appealing to contemporary mass audiences, it aims to increase their demand. Lastly, Anahad's programme markets and distributes the songs for mass consumption, raising awareness about the art and creating a distinct identity for the artist.